Scientifically-trained market research methodology experts
We provide custom market research that is precisely scoped to your strategic objectives, using the best tools and methodologies that best answer your business needs
Our scientific training ensures that no nuances are lost in translation when talking to experts about complex subject matter
We carry out all stages of research internally (from material design, to interviewing, to analysis and deliverables creation), ensuring the highest quality of outputs at every stage and ensuring that insights do not fall between the cracks
Full suite of market research methodology capabilities:
Primary market research:
In-depth qualitative interviews
Robust quantitative surveys
Secondary market research:
Desk research
External secondary data analysis
Hanson Wade Beacon data analysis
Hanson Wade Beacon data driving superior insights:
By using our proprietary Hanson Wade Beacon preclinical and clinical drug and trial database we deliver deeper, faster, and more accurate insight generation.
Interrogate
Data analysis: In-depth complex analysis, saving you time and ensuring high quality and accuracy
Back-end downloads: We download and transform data fields that are not accessible through the Beacon user interface (e.g. first recorded entry date)
Restructure
Data structure and grouping: We apply our scientific expertise to group Beacon data into more suitable cohorts to generate more meaningful insights
Dashboards: We create bespoke dashboards to help you quickly and easily visualise and analyse data points that are of most relevance
Augment
Researching undisclosed Beacon data fields: We conduct desk research and apply educated inferences to complete data points that are currently unavailable or undisclosed
Scoring systems: We apply our expert knowledge of the marketplace to develop scoring systems to better sort data to meet your needs
Interpret
Insights generation: We use our in-depth market knowledge, to transform the data into insights and strategies (PowerPoint slide deck with narrative and recommendations)
Data visualisation: We create slides and infographics that are easy to interpret and socialise within an organisation