The proofs in the pudding, so here's a client case study..
Quest Diagnostics were looking to better understand what biopharma companies in precision medicine are looking for when choosing diagnostic and laboratory service providers.
We designed a bespoke qualitative research project to provide them with Voice of Customer insights on:
- their criteria when selecting laboratory service providers
- how they search and evaluate vendors
- their expectations from a partnership
- their contracting and working experience with providers