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The team did an excellent job. Through both the landscaping insights and the interviews directly with our prospects we obtained a deeper understanding of how we should be approaching the market.
Hanson Wade were fantastic to work with! James and the team were very collaborative throughout and helped us hone in on some really precise market insights that will inform our ongoing product strategy. The qualitative interviews with biopharma KOLs in particular, have given us a deeper appreciation of the challenges and opportunities in the custom assay development.